‘Talk of the Town’

Trendspotting – The next big thing

Tom Julian, trend analyst for Fallon Worldwide, has the lowdown on Kalologie Skincare — the hottest beauty destination in Los Angeles right now.

Celebrities like Molly Sims, Mandy Moore and Brittany Murphy are flocking to Kalologie, a new store and medical spa in Beverly Hills, right down the street from another celebrity hot spot, trendy restaurant The Ivy. Tracy Brennan, President and founder of Kalologie—the name means “the study of beauty” in Greek—offers a complete menu of services, including Botox, Restylane, collagen treatments, peels and facials, bikini waxes and more.

“It’s not enough to just provide basic skin care—cleansing, exfoliation, moisturizing and UV protection,” says Brennan, who also carries more than 40 skin care and makeup lines. “Our treatment center is part of the skin care retail experience.” All appointments begin with a personalized skin assessment, followed by treatments and recommendations for a customized skin care regimen.

The result? “We’ve been able to take the best of medical dermatology treatment out of the office and into a skin care destination,” says Brennan. “The staff and estheticians are trained by doctors and have the ability to recommend and talk intelligently about products. Brennan adds that it’s not about fads, nor does it always have to be about being preventive, broken capillaries, spider veins on the legs and brown spots can all be treated. “Today, people want real results with immediate gratification,” she says.

Kalologie carries skin care products by Sonya Dakar, MD Skincare, Jan Marini, Z. Bigatti and SKN Beverly Hills. The shop also offers body products from In Foire, Kai and Ligne St. Barth’s as well as hard-to-find beauty essentials like Pout Cosmetics. “We don’t carry one line of products or practice one way of targeting something,” Brennan admits. “We draw from different, effective lines for each of our clients based upon their skin type, preferences, lifestyles and concerns.”

Business is booming, and clients appreciate that Kalologie is a one-stop center for all their skin care needs. Brennan says that she has plans to expand and open up shops in other areas soon.